How to pin to the start menu, and not its redirect

If you’ve tried to pin to the start menu of you Windows 8 Surface or desktop you will have probably only been able to pin the redirect, http://<random>
Here’s how to pin

  1. Turn of the Internet connection.
    Turn on flight mode is probably the easiest way to do that.
  2. Open Internet Explorer in full screen mode (a.k.a. Metro mode)
  3. You’ll get a “can’t get to web site” message
  4. But the URL in the address bar will still be
  5. And the pin button will be active !
  6. Pin it.
  7. Rename the icon
  8. Turn flight mode off again.